Alive — a pharmacy brand, brought to life
The brief
A pharmacy chain in South America needed a logo animation: a snake coiling up a tree — a living caduceus. There were no ready assets, so I sourced and prepared every element myself.
The challenge
The hard part was occlusion. By the physics of the coil, the half of the snake that passes behind the trunk has to disappear from our viewpoint, then reappear on the near side. Get it wrong and the wrap looks flat and fake.
The solution — order is everything
No 3D. I split the snake and the tree into stacked 2D layers and ordered them deliberately. The front tree layer masks exactly the segments that should be hidden, so the coil reads as genuinely three-dimensional — built from pure layer order and timing.
The result
Delivered on time. The client was happy with the turnaround and with the believable physics and kinetics of the motion.
Watch the animation →